Introduction
SEO in digital marketing stands for Search Engine Optimisation. It is the process of improving your site to increase its range of a vision when people search for products or services which are related to your business in Google and other search engines is known as SEO in digital marketing. The more enhanced and improved visibility your pages have in search engine results, the more possible it is for you are to gain attention and draw potential and existing customers to your business website. It is practice to improve the existence and arrival of more visitors on your website in organic search results. It is helpful in increasing the ranking of your website.
TYPES OF SEO IN DIGITAL MARKETING
There are 3 types of SEO in digital marketing
- ON-PAGE SEO
- OFF-PAGE SEO
- TECHNICAL SEO
1. ON-PAGE SEO
On-Page SEO is the type of SEO in digital marketing that involves the process of improving the features on a website in an order to rank higher and gain more traffic from the different search engines. In ON-Page SEO 99% factors are in your control. ON-PAGE SEO states as the optimisation of the parts of your website you control like title of a page, description, content and HTML. It particularly helps the user to quickly understand what the page is about.
The main purposes of On-Page SEO are
- This helps to identify whether the search result is related to your query or not (with the help of specific keyword).
- It also helps to understand what the web-page is about.
- It helps to find the page that is worthy and useful in a search engine results pages.
2. OFF-PAGE SEO
It is the process of optimising your web pages outside your web pages by getting links back to it. It refers to the building of a link, social media and local SEO. This type of SEO includes all the actions and plans that are happening outside your website. Off- Page SEO is all about the techniques that include the method of link building. A link building is an important factor of Off-Page SEO which helps to rank higher in different search engines.
FACTORS OF OFF-PAGE SEO
The factors of Off-Page SEO to consider are:
- Domain Authority
- Relevance
- Site Traffic
- Link type
3. TECHNICAL SEO
Technical SEO is the type of SEO which refers to website and user optimisation that aid search engines to crawl and index your site more successfully. It is all about enlightening the technical aspects of a website in order to increase the ranking of its web-pages in the different search engines. The purpose of technical SEO is to make a website faster, reachable and understandable.
HOW DOES SEO in DIGITAL MARKETING WORK ON GOOGLE
In simple terms SEO in digital marketing works by indicating to search engines that your content is the best result for the topic within reach. This is because all search engines have the same aim: To show the best and most related results to their users. If you want more traffic to your website then you need to understand what Google algorithm is. When a user searches for a query in the search box, the search engine uses algorithms to find the related searches to your query or search.
HOW SEARCH ENGINE WORKS in SEO in DIGITAL MARKETING
When you enter something in search box an algorithm works in that time to show you what that search engine ponders the best result. To do this, it uses a function which is known as algorithm. Specifically, Google scans its index of hundreds of hundreds of pages to find the related results that will undoubtedly help best to answer your search. The search results are based on the keywords that you have entered related to your search. The working of search engine is completed in several steps
WORKING OF SEO
The working of SEO in digital marketing is completed in three steps:
- Crawling
- Indexing
- Ranking
CRAWLING
Crawling is the discovery stage. Search engines send out crawlers to find new page and record information about them. It is the process in which search engine send out crawlers to find new and updated content. It is the process of finding new pages and websites that are related to your search.
INDEXING
This process is done when a search engine chooses whether or not it is going to consume the content that it has crawled. Indexing is the process in which the information is stored and systematised in a proper way. It arranges the content and link of the web-page.
RANKING
This is the recovery stage. Ranking can only happen if the crawling and indexing steps are complete. It refers to the website’s position in different search engines. There are various ranking factors that affect website’s position in different search engines. The ranking of a website is directly affected by your prominence. The higher you will rank on different search engines the more people will visit your website.
ADVANTAGES OF SEO
The advantages of SEO are as follows:
- Builds trust and credibility
- Provides a competitive advantage
- Reaches more people
- Supports content marketing
- Ranks better in local searches
- Increases the visibility of your brand
- Provides valuable content
IMPORTANCE OF SEO IN DIGITAL MARKETING
SEO in digital marketing is an important method as there are millions of searches made every year to gain information about the products and services. By SEO we can find more accurate information about the products. When we search about something in different search engines, it basically shows us the highly ranked websites that can answer our query in a better way. SEO is consider as the base of marketing.
CONCLUSION
SEO in digital marketing is importantly helpful in increasing the ranking of your website when people search for their specific query in the search engines. By using its different techniques we can increase the organic traffic of the website.
