Here are some of the factors of ON-PAGE SEO checklist that plays very important role in optimising your page.
Page Titles in On-Page SEO Checklist
Your website page titles (also known as title tags) are one of the most significant SEO elements in On-Page SEO checklist.
Titles tell both guests and search engines what they can find on the resultant pages.
To make sure your site pages rank for the proper intent, be sure to include the focus keyword for each page in the title. Include your keyword as naturally as possible.
Here are some best practices for when developing a page title:
- Keep it under the limit of 60 characters (per Google’s update) to ensure that your titles show correctly. Though Google doesn’t have a particular character limit, its display titles max out at 600 pixels. Keeping your titles at 60 characters or fewer guarantees the title won’t be cut off in search results.
- Don’t mess the title with keywords. Not only does keyword-stuffing show a spam and messy reading experience, but current search engines show more specification than ever. Their function is to specifically monitor for content that’s unusually stuff with keywords.
- Make it appropriate to the page.
Meta Descriptions in On-Page SEO Checklist
Meta descriptions are the short page explanations that appear under the title in search engine results. Though it’s not an authorised ranking factor for search engines, it can effect whether or not your page is clicked on . So, it’s just as important when doing on-page SEO.
Meta descriptions can also be duplicated over to social media when your content is public by using organized markup, which we talk about below, so it can boost click-through from there, too.
Here’s what styles for a good Meta description:
- Keep it under 160 characters, though Google permits longer Meta descriptions.
- Comprise your entire keyword or keyword phrase.
- Use a comprehensive, compelling sentence (or two).
- Escape alphanumeric characters like —, &, or +.
Page URLs in On-Page SEO Checklist
Your page URLs should be simple to abstract for both readers and search engines. They are also important when keeping your site grading reliable as you create subpages, blog posts, and other types of internal pages.
Here are little tips on how to write SEO-friendly URLs:
- Eliminate the extra, unnecessary words.
- Use single one or two keywords.
- Use HTTPS if probable, as Google now uses that as a positive ranking factor.
Internal Linking & External Linking in On-Page SEO Checklist
Internal linking is the process of connecting to other helpful pages on your website. Internal linking is significant for on-page SEO since internal links send readers to other pages on your website, keeping them around stretched and thus telling Google your site is valued and helpful.
External linking is the process of connecting to other helpful pages of the other website. External linking is also very important in ON-Page SEO checklist.
Meta Keywords in On-Page SEO Checklist
Meta Keywords are a precise type of Meta tag that look in the HTML code of a Web page and help tell search engines what the theme of the page is. They are renown from regular keywords because they act “behind the scenes,” in the source code of your page, rather than on the live, noticeable page itself.
Heading tags in On-Page SEO Checklist
The purpose of heading tag in HTML to describe headings of a page. Headings are definite by <hn> with “n” actuality a number between 1 and 6, and regulates which position a heading has in the pyramid of the heading structure.
Heading tags have a principally important function within an HTML structure. An HTML file can be assumed as a combination of nodes, whereby the heading tag is the initial point from which other nodes, i.e. content or other headings, branch out. An HTML file should therefore just have one H1 heading, even though it is in principle possible to use multiple H1 tags.
Anchor text optimization in On-Page SEO Checklist
Anchor text matters greatly to SEO, as it can designate to Google what a page is about. In fact, using anchor text as a ranking signal is comprised in several Google patents. Not using anchor text or using general anchor text, such as “click here” is generally considered a poor SEO practice.
The simplest way to improve anchor text for SEO is simply to make sure the anchor text uses expressive keywords to precisely describe the page or idea you’re using.
Keyword Density
Keyword density refers to the figure of times a keyword appears on a specified webpage or within a piece of content as a ratio or proportion of the overall word count. This is also occasionally referred to as keyword frequency, or the frequency with which an exact keyword seems on a webpage.
Plagiarism
Simply put, plagiarism is the procedure of taking other people’s words or thoughts and imagining that they are your own. If your content contains plagiarized content then it will leave a bad effect on the search engines and it will also leave a bad effect on search engines.
Grammar
Grammar matters a lot in On-Page SEO. If you are writing a blog that contains grammatical mistakes then no one will wish to read your article as it will contain many mistakes. So grammar also plays a basic role in on-page SEO.
Alt Text
Alt text (alternative text) defines the presence or purpose of an image on a page. The screen readers read alt text used by visually diminished users, shows in place of an image if it fails to load and is indexed by search engine bots to better recognise the content of your page. It is also known as “alt attributes,” “alt descriptions,” or theoretically incorrectly as “alt tags,” alt text used within an HTML code or in the suitable field in your CMS (Content Management System.)
Keyword Cannibalism
Keyword cannibalization happens when you have too many indistinguishable or similar keywords spread through the content on your website. As a result, a search engine like Google can’t discriminate which content to rank higher. This means that sometimes it will give a higher ranking to the web page you don’t mean to arrange.
Technical SEO
Technical search engine optimization (SEO) refers to the strategies involved in creating and improving a website so that search engines can enthusiastically crawl, index, and render it. It is just one part of the whole SEO puzzle.
It includes the optimization of page speed and the content of the particular website.
Conclusion
These factors are very important when you are performing ON-Page SEO. So by optimising these factors you will be able to rank higher in search engines.
