On-Page SEO is the process of On-Site SEO. It is the process of optimizing all the elements which are present in a website. The main purpose of On-Page SEO is ranking higher in different search engines. This helps in earning relevant more organic traffic from different search engines. On-Page SEO also states the optimization of both the content and HTML source code of a page.
In On-Page SEO 99% factors of a website are under your own control. In addition to, helping search engines understand page content, proper on-site SEO also assistances users in making a quick and clear understanding, what a page is about and whether it provides a satisfying answer to their search query.
Also in addition, good On-Page SEO helps search engines recognize what a human should see if they visited a page, so that search engines can constantly serve up what visitors would ponder high-quality content about a specific search query (keyword).
Goals of On-Page SEO
The ultimate goal of on-Page SEO is supposed as a struggle to make it as easy as possible for both search engines and users to:
- Understand what a webpage is about;
- Recognize that page as appropriate to a search query or queries. By using different tools proper keyword research completes.
- Provide relevant content to the website. So that it will be recognized by the search engines and help in ranking well on a search engine results page (SERP).
Factors of On-Page SEO
The factors on which On-Page SEO depends includes
- Meta title
- Meta descriptions
- Keywords research
- Headings, subheadings, and paragraphs
- Internal links
- External links
- Optimized images
- Content length and readability
- Alt text
Meta Title in On-Page SEO
A Meta title is also the name of title tag. It mentions to the text that is showed on search engine result pages and search engine tabs to specify the subject of a webpage. They are a short part of HTML code which we can find in all web pages. Its approximate length is about 50-60 characters.
Meta Description in On-Page SEO
A Meta description tag usually notifies and benefits users with a short, appropriate summary of what a specific page is about. They are like the area that satisfies the user that the page is precisely about what they are looking for. Its approximate length is about 155-160 characters.
Keyword Research in On-Page SEO
Keyword Research plays an important role in driving the most relevant organic traffic to your website. Through different free tools, we can perform keyword research. These tools provide the most relevant keyword according to your content. They make it easy for you to rank your keyword.
Headings, subheadings, and paragraphs in On-Page SEO
All of these factors include the content related to your article or website. It includes the repentance of the focus keyword which appears in the content. They are the major source of driving more traffic towards your website.
Internal links in On-Page SEO
An internal link is any of the links by clicking on which you go from one page of your website to another page of your website. Internal linking occurs when a site uses link of the website to link with other URLs on the same site.
External links
An external link is any of the links by clicking on which you go to somebody else’s website related to your content. External linking occurs when a site uses link of the other website to their own website.
Optimized images
Image optimization is all about decreasing the size of the files of your images. It is as much as promising, without losing quality of the image. By this you can increase the loading speed of your page.
Content length & readability
Content length and readability is one of the major factors in the presentation of the articles of a website. If the paragraph length of the content is not appropriate then readers will not like to visit your website.
Alt text in On-Page SEO
Alt text is also known as alt tags and alt descriptions. It is the inscribed text that is placed in place of an image on a website. It is done to make the reader understand what the image is about if the image fails to express its function.
ADVANTAGES OF ON-PAGE SEO
The major advantages which we gain by On-page SEO are
Gaining higher rank in SERP’s
By creating unique, high quality and optimized content and by developing on-page SEO strategies can help you in gaining higher ranking in the search engine result pages.
Increased Crawl Rate
The definitive goal of a website is to be kept in considered by search engines and should also be crawled by the search engine bots. They will help you to be indexed and ranked higher among the pages that offer the same services or products like yours. Real On-page SEO can help website crawlers recognize what your page is presenting.
Improvement in Local Search
On-page SEO is the best technique to obtain the best results in getting local prominence and reach. It helps in increasing the visibility of your website in different search engines.
Increase in Organic Traffic
To increase the organic traffic of your website you should have to use progressive rankings, crawl rate, and CTR gotten using a SEO company to devise effective on-page SEO strategies. In this way, you incline to attract more organic traffic without costing anything on marketing or publicity to sponsor your website and pages.
Page Value
If you have short-term funds in ads to stimulate your site and optimizing your website through on-page SEO methods, you are increasing the value of your page permanently instead of just giving it a short-term prominence improvement by publicizing on Social media platforms or Google, etc.
Increasing Conversion rate
If you have quality organic traffic on your website, it helps in providing excellent user experience, and obtaining a higher ranking in Google. It can result in a higher transformation rate, producing more sales and getting better earnings.
Increased Click-Through Rate (CTR)
Optimal creation of Meta titles with Meta descriptions is critical for online search engine optimization to completely obtain a better click-through rate. It helps in ranking higher in search engines and receiving more clicks on your posts by different website users.
Faster Website Speed
When you optimize all the content of your website using On-Page SEO strategies it helps you in increasing the loading speed of your website. It is very important factor because if your website has no faster speed then no one will visit your website.
Easily Manageable and Updated
In contrast to off-page, it is easy and modest to manage, regulate, and follow the most modern Google algorithms and updates by using on-page SEO strategies.
Awareness of your Brand
Improved rankings and your website’s revelation on search engines can lead to enhancement of your brand value. The higher and more your content and pages are ranking higher in Google and the other search engines result pages, the more brand awareness it builds. Building brand awareness of your website can promote your company and help in boosting your sales.
Conclusion
On-Page SEO is an effective way of improving the ranking of your website in the different search engines. By using such strategies, your website is improved in such a way that it is always crawled by different search engines and shown by search engine result pages in higher searches.
