INTRODUCTION

Keywords in SEO are termed as the words or topics that describe what your content is about. Basically in SEO, keywords are referred as the words or phrases for which the searchers search for in different search engines. They are also known as search queries.

People use the keywords for searching what they are looking for. Searchers use the keywords to find information for what they are looking for and to relevant topic. In the domain of search engine optimization (SEO), keywords are also used in webpage content as a method of ranking higher in Google’s results for that same keyword which is being used by searches in the search engine.

It is considered as the word or phrase which demonstrates the content of your page best.

IMPORTANCE OF KEYWORDS IN SEO

In many methods, keywords are the basis of both SEO and pay-per-click (PPC) marketing promotions. When it comes to the ranking of SEO, ranking at the top of Google for your target keyword can carry in a variety of quality and targeted traffic.

And if you have a publicity budget, you can also use PPC to get your site ranked above the organic results in the different search engines. But Google isn’t the only reason due to which key phrases are important.

Actually, it is not much important, as you should always focus on the user: on the visitors and potential clients of your website. By using SEO you want people to visit your website when using a specific search term or keyword.

You have to need to get into the attention of your audience. If you are using the wrong keyword in SEO, you will never get the visitors you want or need to rank higher, because your text does not match with the topic for which your prospective audience is searching for. But if you do the use of such words for which people are searching for, your business can prosper.

So if you find it like that, your keywords should redirect the topic your audience is searching for. By using the wrong keywords in SEO, you will end up with the wrong audience, or none at all. That is the reason why having the right keywords is really important.

TYPES OF KEYWORDS IN SEO

There are 2 main types of keywords

1. Primary keywords
2. Secondary keywords

PRIMARY KEYWORDS

Primary keywords in SEO are termed as the keywords which are the main keywords that most closely define your business.

SECONDARY KEYWORDS

Secondary keywords in SEO are termed as the keywords that add a piece of more detail to those primary keywords and are often more related to searched query of the searcher.

WHERE YOU SHOULD ADD YOUR KEYWORDS

Page title and SEO title
Always add your keyword in the title of your page. Preferably you should add it at the start of your title, particularly if your title is long. The same case is also for your SEO title, or meta title.

Subheadings
You should also add your keyword to of your subheadings, but not all limited to that. It’s just the same as with the keywords which is in your main text. You should use your keyword in a heading or a couple of subheadings, which is depending on the length of your page or post.

Introduction
The introduction is the first paragraph of your text on the page. Your introduction should be to the point, so Google and your readers should know what you will  be talking about. This is a great chance to include your keywords.

Image alt text
Positively, your webpage or post includes an image related to the topic for which you are writing about. Add some alt text to your images and explore if you can find a natural way to include your keyword.

Meta description
The meta description of your webpage is a part of the text which Google shows in its search results. It should also contain a short description of what users can find on your page. It’s another great platform to add your keywords,

HOW TO SEARCH FOR KEYWORDS

By using different keywords generator tools you can find the more accurate keywords relevant to your topic. By using different keywords generator you can find keywords which will help you to gain higher ranking in different search engines as the main purpose of using keywords is to gain higher ranking.

ADVANTAGES OF USING KEYWORDS IN SEO

The advantages of using keywords are as follows:

1. When you research for keywords it will help you to discover what your audience is looking for. After that you can write or create content about that. 
2. The use of keywords increases the conversation between the visitor and the owner.
3. When you analyze keywords it will offer you insights into current styles and your viewer’s behavior.
4. When you know which keyword to use for which topic, you can purposefully create content that is related to your goals.

TOOLS USED FOR KEYWORDS

Here are some of the tools by which you can generate valuable keywords for your content

• Semrush: Semrush works in a different way than the other tools. Instead of entering a seed keyword and getting a long list of keyword ideas, Semrush shows you the keywords that your competitor is already ranking for.

•  Soovle: Helps in scraping suggested keywords from multiple sources.
•  Jaaxy: Helps to get thousands of related keyword ideas within seconds.
• Google Search Console: Helps to find hundreds of “Opportunity Keywords”.
• Ahrefs Keywords Explorer: Helps in making smarter keyword decisions.
•  SECockpit: Provides keyword research for SEO purpose
• Google Keyword Planner: Goes into Google’s massive keyword database.
• KeywordTool.io: Helps to get boatloads of targeted keyword ideas.
•  Moz Keyword Explorer: Main purpose is to find keywords that will generate the most traffic.
•  Keywords Everywhere: Helps in getting search volume (and more) wherever you go
•  Keyword Snatcher: Helps to find 2,000 keyword ideas with a single search
• Google Trends: Helps to find new keywords and search trends.
•  KWFinder: A powerful keyword tool that is very easy to use.
• QuestionDB: helps in finding lots of question-focused keyword ideas (for free).
• Serpstat: Helps in analyzing the first page competition.

CONCLUSION

By using keywords you will be able to write valuable content. It also helps you in understanding that by using which word will help you to engage visitors towards your site. It also helps in improving the ranking of your website.