INTRODUCTION

Guest blogging in SEO is also known as “guest posting.” It is the process of writing content for another company or website. Usually, guest bloggers write for similar blogs within their business in order to draw traffic back to their website, enhance their domain authority from low-authority domains using external links to high-authority domains, increases their brand reliability and wakefulness and to build relations with other people in their business.

A guest post is a piece of content you write to get circulated on somebody else’s website instead of posting it on your own site. You should do this in consideration for some granting in the form of a link that points back to your site. Guest blogging is the exercise of publishing a post to another person’s blog in order to build relationships, revelation, power and backlinks.

Important Things to Remember About Guest Posts

1. You should write guest posts with great attention. Search engines are beginning to get selective and people are too.
2. The post that you have written must be relevant to the topic. People must want to read them to get maximum knowledge about what they are looking for. You don’t want people to only come to your post and then they go back to search results because the posts are not relevant to their topic and this can also decrease the value of your post in Google.
3. By using social media, people would want to share your post. Sharing increases circulation in status marketing, social media sharing helps spread the content.
4. The outbound links you place in your posts must be cooperative and related to the article. Make sure that the presenter text over the links is accurate.
5. Always remember you don’t have to post your guest posts on sites that post a lot of guest content because the links are more likely to be useless. 

IDEAS OF HEADLINES FOR GUEST POST

Common guest post headlines include the following suggestions. You can use these words for your headline ideas:

1. What is …
2. How to…
3. Tips for…
4. Examples of…
5. Best examples of…
6. Advantages of…
7. Alternatives to…
8. How to use…

WHY TO USE GUEST BLOGGING IN SEO

The reasons to use Guest Blogging in SEO are

1. Engage more traffic
2. Build trust
3. Promote your brand

TIPS TO REMEMBER WHILE DOING GUEST BLOGGING

While doing guest blogging in SEO, you must need to remember following tips:

1. You must not include URL’s in title or post summary.
2. The post should be informational.
3. The post should not include your personal information.
4. Don’t use the content which is copied.
5. Don’t repeat same keywords in every post.
6. Make it user friendly so that the users could read it easily.
7. You must add relevant images related to the guest post.
8. You should promote your content on Social Networking sites.
9. Your post should be original and it must not have been published by anyone before on the internet.
10. You should write the content according to your author’s brand.
11. Headlines are the first thing that a visitor notices. So you should use a headline which attracts a reader towards it.
12. You should also obey the rules and regulations of the website for which you are writing the guest post.

ADVANTAGES OF GUEST BLOGGING

The advantages of Guest Blogging are as follows:

1. Helps to drive more traffic to your website.
2. It helps in extension of your network.
3. Increases your social media following.
4. Receive detailed feedbacks from your community.
5. Improves content marketing abilities.
6. Increases SERP’s ranking.
7. Increases domain authority.
8. Creates backlinks to your site.
9. Improves your backlink profile.
10. It also develops relationships with other websites.

HOW TO DO GUEST BLOGGING

Following are the steps by which you can upload your content on the website

1. The main step of guest blogging in SEO is to search the websites where you can post your content.
2. First you have to search for targeted audience and topics.
3. You must have ideas for creating the title and content of the relative topic.
4. Then you have to find relevant sites where you can post your content.
5. Then you have to contact the owner of the website with creative ideas.
6. If you are responded positively then you have to write the content.
7. After that, the post gets published.

GOALS OF GUEST BLOGGING

Following are some of the goals of guest blogging in SEO:

• INCREASES AWARENESS

When you write blog posts for other blogs it helps to increase the awareness of your brand. People who are unaware of your brand become aware of your brand which leads to increase in the traffic of your website.

• BRAND RELIABILITY

If your brand provides valuable content whenever you write for other websites it will help you to increase the trust of people towards your brand. Guest blogging is the process of displaying the depth of knowledge that you have about that topic.

• INCREASE IN TRAFFIC

Guest blogging helps to increase the traffic of your website. When you post something on another website and the visitors like it then it helps you in increasing the traffic of your website.

• PROVIDES VALUABLE BACKLINKS

Backlinks is an important factor of SEO which helps to increase the traffic of your website. The more your website has backlinks the higher your website will rank in search engines.

• INCREASES DOMAIN AUTHORITY

When you post a blog on other website and more people visit your post then it helps in increasing the domain authority of your website.

CONCLUSION

Now a day, guest blogging in SEO is more beneficial. So the content which you publish should be of high quality and unique. First it is proof read by the writer then the writer publishes it to the website. It is one of the best ways to increase traffic on your site. It is also helpful in marketing.