INTRODUCTION

Technical SEO is the type of SEO which refers to website and user optimizations that aid search engines to crawl and index your site more successfully.

Technical SEO is all about enlightening the technical aspects of a website in order to increase the ranking of its webpages in the different search engines.

The purpose of technical SEO is to make a website faster, reachable and understandable. It is the process of making sure that a website meets the technical necessities of modern search engines with the aim of enhanced organic rankings.

WHAT IS CRAWLING, INDEXING AND RANKING

CRAWLING

Crawling is the discovery stage. Search engines send out crawlers to find new page and record information about them.

It is the process in which search engine send out crawlers to find new and updated content. It is the process of finding new pages and websites that are related to your search.

INDEXING

It is done when a search engine chooses whether or not it is going to consume the content that it crawls.

Indexing is the process in which the information is stored and systematized in a proper way. It arranges the content and link of the webpage.

RANKING

This is the recovery stage. Ranking can only happen if the crawling and indexing steps are complete. It refers to the website’s position in different search engines. There are various ranking factors that affect website’s position in different search engines.

Your prominence directly affects the ranking of your website. The higher you will rank on different search engines the more people will visit your website.

PARTS OF TECHNICAL SEO

Here are some parts of technical SEO

1. Structure of the website
2. Meta tags
3. Usability and friendliness
4. Image optimization
5. Site speed

TECHNICAL SEO TIPS TO INCREASE YOUR WEBSITE RANKING

Here are some of the tips by which you can increase your website ranking in technical SEO

1. Make your website user-friendly
2. Create and optimize your XML sitemap
3. Increase the speed of your website
4. Optimize the images of your sites
5. Optimize internal links
6. Use canonical URLs to avoid the issues of duplicate content
7. Should have SSL certificate of your website

IMPORTANCE OF TECHNICAL SEO

Technical SEO is important because it helps you form a website that search engines can easily access. If a search engine is able to crawl, index, and render your webpages perfectly, it increases your probabilities of ranking in search results.

1. Technical SEO helps our website to crawl, index and render without any problem.
2. If there is a problem with technical SEO then it will also affect SEO and we could not meet with our expected results.
3. To conduct a survey on the website we have a need to check the website technically.

POINTS TO CONSIDER IN TECHNICAL SEO

Some of the points which are needed to be considered in Technical SEO are

1. Contain SEO friendly URL
2. Must need page title and meta description
3. Must include headers and optimized content
4. You should use optimised images
5. Have page speed optimization

ADVANTAGES OF TECHNICAL SEO

The advantages of Technical SEO are as follows

1. It makes your website a mobile-friendly website that could be accessed from any device.
2. Makes sure that your website loads quickly for all users.
3. Makes your website easy for search engines to crawl, index, and rank.
4. Helps search engine to make your site easy for users to explore and find the information they need.
5. Keeps your website safe and secure.
6. Adds structured data to enhance how your pages demonstrate in the search results.

FACTORS TO CONSIDER IN TECHNICAL SEO

Here are some of the factors which are needed to consider while doing Technical SEO
Crawlability

Before potential customers can find your website in the SERPs, search engines must have the ability to crawl and index your web pages.

Crawlers use the links present on your website to differentiate between pages. They send further data to Google’s databases with every new URL they come across.

The issues of crawling occur when crawlers can’t explore your website properly, or can’t access parts of it. Pages that are not in the notice of crawlers won’t appear in search engine results.

Page Speed

Google has specified in the past that one of the factors in its search algorithm is page speed.

Google takes steps from its own test servers and user behaviour data from chrome user experience report. It is to check the speed and working of every web page in the index. And then it adjusts their search rankings according to it.

Page speed can also have an important effect on the user experience of visitors to your website.

Faster page loading times experimentally interrelate with a lower bounce rate. More time spent on-page, increased adaptations, and increased returns.

Security

Search engines avoid to sending their users to the websites where their personal data could be placed in danger due to poor data security. Users also believe security and privacy when perusing your website or conducting with you online.

The standard technology of securing data transfer within your website and a client browser is called Secure Sockets Layer (SSL).

Google strongly favours to rank websites which have valid SSL certificate. Even the websites which have valid security certificate may have conformation errors that result in crawling/indexing issues and ranking disadvantages.

Page & Content Issues

Issues with the organization, exploring, internal linking, and duplication of websites and content can have an important harmful effect on your search rankings. Some websites make many forms of the same page, and there’s no suggestion for crawlers as for which suggestion should be indexed.

Search engines also do not like matching content as it is considered as spam so any duplication of pages will likely affect your search rankings.

The headers and title tags across pages are another issue that might be overlooked in a page ranking analysis but should be revised in a technical analysis.

URL Structure & Internal Linking

URL structure and internal linking affect how rapidly, and how systematically crawlers are able to crawl and index your content. The URL of each page should be carefully adjusted to redirect the contents of that page. 

The content on your website needs to organise into a pyramid-shaped order with your home page at the top. It is the most important basic pages on the next level down, and a wide base of supportive content beneath.

The internal linking structure that your website has should redirect this classified content structure. Both human and robot users should be able to direct through the content classification and find all of your content using internal links.

CONCLUSION

Technical SEO is an important factor that helps to increase the ranking of your website. As it helps in crawling and indexing your website more effectively so it has a major role in increasing the organic traffic of your website.