INTRODUCTION
The time that a website takes for display of content properly on a specific page is website page speed. Page speed is the process of estimating how fast the content loads on your page.
The website speed is the first impression on the user who visits your website about your business. Low website speed makes user unsatisfied as the page does not load quickly and they will turn off your page. The websites which are performing high have high speed, low bounce rates, higher conversions, engagement, higher organic traffic and better user experience.
The websites which have low speed can damage your reputation. When you reduce the loading time of your website it leaves a positive impact on your website page and more people will visit your website. You will get higher traffic and attract more qualified leads that can be converted into customers.
IMPORTANCE OF WEBSITE PAGE SPEED
Website page speed is one of the important factors in ranking your website in different search engines. Google has specified that site speed is one of the signals used by its algorithm in ranking the webpages. And study has shown that Google might be precisely calculating time to first byte as when it considers the speed of page.
In addition, a slow page speed shows that search engines can crawl a few pages by using their allotted crawl budget, and this can affect your website in a negative way. Page speed plays an important role in the experience of users.
Pages which take long time to load incline to have higher bounce rates and lower average time on page. If your pages take more than a fewer seconds to load, it considerably increases the chance that the visitors will bounce back from your site.
WAYS TO IMPROVE WEBSITE PAGE SPEED
Here are some of the ways by which you can improve the speed of your website page.
Compress and optimize your images.
Images help improve the presence of your web pages and increase the quality of your content. However, the images which are large in size can also delay the time required in their loading. Therefore, one of the coolest ways to increase page loading speeds is to compress and optimize your images. This could be done by changing their file formats, permitting lazy loading, and compressing images through loss or lossless compression.
By reducing the size of your image file, you can reduce their ‘weight’, eventually it helps your page to load more quickly.
Reduce your redirects for website page speed
When many redirects are made on your website, it can really affect the time for loading of your website. Every time a page redirects somewhere else, it extends the HTTP request and the process of responding. Although in some cases redirects are required such as when you are further moving to a new domain.
However, removing unnecessary redirects on your site can outcome in expressively lower page loading times. There are many different ways by which you can reduce redirects in Word Press.
One of the ways is to avoid creating the redirects which are not necessary while building internal links. The second way is to make sure that your Top-Level Domain (TLD) determines with an option of maximum one redirection.
Cache your web pages.
Caching is one of the most operative ways to improve the speed of your website pages. The process of caching stores the copies of the files of your website as it minimises the work which is required to the server to produce and assist a web page to the browser of the visitor.
By caching your web pages can aid with lowering Time to First Byte (TTFB), by demanding the server to use less resources to load a page.
Enable browser caching.
Another form of caching is browser caching by which you can influence to increase page loading speeds. This method permits the browser to store a selection of information, including style sheets, images so it doesn’t have the need to reload the entire page whenever a user visits it.
Eliminate unnecessary plugins.
All plugins are not equal. If you have too many plugins on your site then it can cause unnecessary bloat that slows it down. Furthermore, plugins that are old-fashion or not well sustain can tend to a threat towards security, and even they can announce compatibility issues that affect the performance of website.
Therefore, it’s a unique idea to decrease the number of plugins you use on your Word Press site. Of course, one of the easiest ways to do this is by disabling and deleting any plugins you are not using currently.
DISADVANTAGES OF LOW WEBSITE PAGE SPEED
The delay in loading of your website per second can lead to
- 11% fewer page views
- 16% decrease in customer contentment
- 7% loss in alterations
A GOOD WEBSITE PAGE SPEED
Page speed plays a significant role to users because the pages that are well maintained and have high speed are more effective and provide much better ranking in organic search. Google suggests that a website should take 2 seconds for its loading.
If it takes more than 2 seconds then it is not good for the website and users will not visit your website. Thus, it leads to affect the ranking of your website.
BENEFITS OF HIGH WEBSITE PAGE SPEED
The benefits of high website page speed are
- Improves user experience
- Improves your position in SEO
- Helps in achieving high marketing goals
- Increases traffic to your website
- Increases your ranking in different search engines
SUMMARY
Website page speed is an important ranking factor. By optimising the page speed of your website more visitors will visit your website. When more visitors will visit your website then it will help in increasing the ranking of your website by organic traffic. By improving the speed of your website, it will help your website to rank higher in different search engines.
