Introduction

To place the basis of strong technical SEO optimization, your website desires to be rapidly and easily crawl-able and understandable for search engines. The Technical SEO Factors in SEO audit add to increasing the structures of a website to increase the ranking of its web pages in the SERPs.

Technical SEO is an element of on-page SEO and it relates to all the optimization accomplishments except content optimization and link-building. These factor attributes the website with the important support that offers the best possible marketing conditions to let your business overtake in the search engine results without any barriers.

Technical SEO Factors in SEO Audit 2023

Here are a number of technical SEO features you can form during your SEO audit which include XML Sitemaps to replacement of content. Some are discussed below:

Identification of crawl errors along with a crawl report

One of the first tasks to do is to run a crawl report for your site. A crawl report will offer understanding into some of the errors which occur in your site. Hence you will see most persistent technical SEO issues, such as identical content, low speed of page, or the H1/H2 tags are missing.

You can systematize site audits using a variation of tools and work through the list of errors or cautions created by the crawling.

Check HTTPS status codes

While transferring to HTTPS is a necessity because search engines and users will not have access to your site if you still have HTTP URLs. They will get 4xx and 5xx HTTP status codes in place of your content.

HTTPS now is a very powerful ranking factor and can impact the ranking of your site.

You also need to search for other status code errors. Your site crawl report provides you a list of URL errors, including 404 errors. Here you can also get a list from the Google Search Console, which includes a detailed analysis of potential errors. Make sure your Google Search Console error list is always unfilled and that you solve errors as soon as they stand up.

Check status of XML sitemap

The XML sitemap helps as a map for Google and other search engine crawlers. It basically helps the crawlers find your website pages, thus ranking them in view of that.

You should certify your site’s XML sitemap come across a few key recommendations:

• Make sure your sitemap is structured properly in an XML document
• Certify it follows XML sitemap practice
• It includes all updated pages of your site in the sitemap
• Put forward the Sitemap to your Google Search Console.

Check the loading time of site in Technical SEO

While the load time of your site is another significant technical SEO factor to check. According to the technical SEO error report, about more than 23% of sites have slow load times for their pages.

While the site speed is all about user practice and can disturb other key metrics that different search engines use for ranking, such as bounce rate.

Mobile-friendly Site

Your site should be mobile-friendly to increase technical SEO and search engine rankings. This is a most easy SEO element to examine using Google’s Mobile-Friendly Test. You just need to enter your site and get appreciated visions on the mobile state of your website.

A few mobile-friendly solutions include:

• Increased font size
• Embedding videos
• Optimized images
• Usage of Accelerated Mobile Pages (AMP).

Keyword cannibalization in Technical SEO

Keyword cannibalization can cause misunderstanding among search engines. For example, if you have two pages in keyword opposition, Google will need to choose which page is best.

One of the most common keyword cannibalization drawbacks is to improve home page and subpage for the same keywords, which is mutual in local SEO.

Use Google Search Console’s report to look for pages that are challenging for the same keywords. Use the screen to see which pages have the same keywords in the URL, or search them by keyword to see how many pages are trying to rank for those same keywords.

Check the robots.txt file of your site

If you think that all of your pages are not indexed, the first place where you have to look is the robots.txt file of the site. There are sometimes incidents when site owners will by mistake block pages from search engine crawling. This makes examining your robots.txt file a need.

When examining your robots.txt file, you should search for “Disallow: /”

This indicates search engines not to crawl a page on your site, or maybe even your whole website.  Make sure none of your related pages are being accidentally forbidden in your robots.txt file.

Performing Google site search in Technical SEO

There is an easy way to examine how well Google is indexing your website. In search engine type in “site: yourwebsite.com”:

It will show you all pages that are being indexed by Google, which you can use as a mention. A word of cautiousness, however: if your site is not on the top of the list, you may have a Google disadvantage on your hands, or you’re hindering your site from being indexed.

Checking duplication of metadata

This technical SEO factor is very mutual for ecommerce sites and large sites with hundreds to thousands of pages. In fact, nearly 54% of websites have same metadata, also known as Meta descriptions, and about 63% have missing Meta descriptions overall.

Duplicate Meta descriptions occur when parallel products or pages simply have content copied and pasted into the Meta descriptions field.

A comprehensive SEO audit or a crawl report will alert you to Meta description matters. It may take some time to get unique descriptions in place, but it is valuable.

Length of Meta description

When you are testing all your Meta descriptions for duplicate content errors, you can also optimize them by guaranteeing they are the correct length. Hence this is not a main ranking factor, but it is a technical SEO method that can increase your CTR in SERPs.

Recent variations to Meta description length increased the 160 character count to 320 characters. This gives you sufficient space to add keywords, product images, location (for local SEO), and other key elements.

Checking site-wide duplicate content in Technical SEO

Duplicate content in meta-descriptions is not the only identical content you need to be on the look for when it comes to technical SEO. Almost 66% of websites have issues of duplicate content.

Once you have the list of your duplicate content, it is just a difficulty of running through the pages and altering the content to avoid duplication.

Checking broken links

Any type of broken link in your site is bad for your SEO; it can discard crawl budget, generate a bad user experience, and prime to lower rankings. This makes recognizing and fixing broken links on your website essential.

One way by which you can find your broken links is to check your crawl report. This will give you a thorough view of each URL that includes broken links.

CONCLUSION

Although there are a lot of factors for technical SEO by which you can improve the technical SEO of your site. But by improving these factors of technical SEO, they can help you to perform well and rank higher in Google Search Engine Console.