Introduction
SEO tools are an essential part of any SEO expert’s toolkit. The definitive guide of tools help to simplify process of optimising websites so they help to improve search engine rankings. And they can be used to quickly identify areas of improvement. With the definitive guide of right SEO tools, experts can analyse website performance, track keyword rankings, and more. By leveraging these tools, SEO experts can save time and effort while improving their overall results.
The Definitive Guide to Best SEO Tools
Definitive Guide to SEMrush
![Definitive Guide to SeMrush](http://brighttechagency.com/wp-content/uploads/2023/12/Screenshot-2023-12-08-165753-1024x424.png)
SEMrush is a comprehensive set of tools for SEO. It’s one of the most reliable SEO tools on the market and has been around since 2005. So it’s trusted by professionals and beginners alike.
SEMrush offers numerous features and such features make it perfect for beginners. As well as it is also good for advanced users looking to keep track of their rankings or monitor competitors’ sites. With so many options at your disposal, you’ll never get bored using this tool!
Definitive Guide to Serpstat
![](https://brighttechagency.com/wp-content/uploads/2023/12/Screenshot-2023-12-09-200116-1024x376.png)
In the definitive guide to Serpstat, it offers an extensive range of tools for SEO, PPC and content marketing.
It is a great tool for keyword research, backlink analysis, so for competitor analysis. In fact it’s so good that it’s the only tool I use when doing any kind of keyword research – from day one of an account creation process till today.
AccuRanker
![](https://brighttechagency.com/wp-content/uploads/2023/12/Screenshot-2023-12-09-200207-1024x483.png)
AccuRanker is a cloud-based SEO tool. It enables you to keep track of your Google search traffic and ranking results that occur in real-time. It offers a wide range of features, including keyword research, backlink analysis, site audits and rank tracking.
Moz Pro
![](https://brighttechagency.com/wp-content/uploads/2023/12/Screenshot-2023-12-09-200303-1024x444.png)
Moz Pro is a comprehensive SEO tool that provides users with keyword research, link building, site audits and site crawls. The main advantage of this tool over other tools like SEMRush or Ahrefs lies in its ability to provide deeper insights into your competitor’s rankings on search engines as well as their competitive profiles.
This helps you determine what keywords they’re ranking for and so how they rank them. Which is useful information when planning future campaigns or creating content around those keywords so that it doesn’t appear too similar or competitively irrelevant against other sites’ positioning efforts in Google results pages (SERPs).
Definitive Guide to Answer The Public
![](https://brighttechagency.com/wp-content/uploads/2023/12/Screenshot-2023-12-09-200358-1024x347.png)
In the definitive guide to Answer The Public, it is a free tool that helps you find keywords that your target audience is using to find answers to their questions. It can help you find keywords that your competitors are not using. So it’s an invaluable tool in the SEO world.
Google Search Console
![Definitive guide to Google search Console](http://brighttechagency.com/wp-content/uploads/2023/12/Screenshot-2023-12-08-164915-1024x463.png)
Google Search Console is a free tool that you can use to monitor your website’s presence in Google Search results. It provides data about your site’s performance in search results, as well as information about any crawling, indexing and malware issues that may affect your site.
Google Trends
![](https://brighttechagency.com/wp-content/uploads/2023/12/Screenshot-2023-12-09-200616-1024x373.png)
Google Trends is a free tool which allows you to see how often a particular search term is entered relative to the total search volume across different regions and languages. It’s an invaluable resource for learning more about what people are searching for, how often they’re searching for it, and where they’re searching from.
Yoast SEO Tool for WordPress
![](https://brighttechagency.com/wp-content/uploads/2023/12/Screenshot-2023-12-09-200717-1024x475.png)
Yoast SEO is a WordPress plugin so that helps you optimise your blog for search engines. It checks your content and gives you tips on how to improve it. It has a built-in XML sitemap generator, which automatically generates an XML Sitemap for your site, so Google can find all of the pages on the site and index them in search results.
Definitive Guide to Screaming Frog
![](https://brighttechagency.com/wp-content/uploads/2023/12/Screenshot-2023-12-08-164750-1-1024x408.png)
In the definitive guide to Screaming Frog, it is a desktop application that can be used to crawl, audit and analyse websites. It’s a great tool for SEO professionals and webmasters who want to know exactly what their site looks like on the web.
Ahrefs
![](http://brighttechagency.com/wp-content/uploads/2023/12/Screenshot-2023-12-08-165830-1024x403.png)
Ahrefs is a tool for keyword research, backlink analysis, online audit and rank tracking. The tool offers a variety of features to help you discover new keywords so they improve your rankings on the search engines.
It also has many helpful extensions including:
- Keyword Explorer (shows top 10 suggestions for any given search term)
- Backlink Checker (checks for duplicate or broken links in your site)
- Technical Audit (looks at the health of your site’s technical environment)
Definitive Guide to UpCity
![](https://brighttechagency.com/wp-content/uploads/2023/12/Screenshot-2023-12-09-201003-1024x384.png)
UpCity is a great tool for finding new keywords and seeing what your competitors are using. It has a keyword research tool, so you can use these tools to find new words for your website. The tool is free to use, but you can also pay for a premium version if you want more features like tracking organic traffic from search engines.
You’ll need to create an account with UpCity before using their tools, so be sure to do this first!
Moz Bar
![](https://brighttechagency.com/wp-content/uploads/2023/12/Screenshot-2023-12-09-201105-1024x406.png)
MozBar is a free browser extension for Chrome and Firefox that displays the MozRank, MozTrust, and Domain Authority scores in the address bar. It’s a great tool for checking the SEO-related metrics of any page you visit.
MozBar allows users to see how well their site ranks in Google search results using their own keywords or those that they want to target with their campaigns. You can also see which pages have been crawled by Googlebot (the engine) and how much time has passed since those pages were last crawled.
Google PageSpeed Insights
![](http://brighttechagency.com/wp-content/uploads/2023/12/Screenshot-2023-12-08-165605-1024x447.png)
Google PageSpeed Insights is a free tool while it helps you improve the performance of your site. It provides suggestions to make your site faster, so it is done by reducing the number of requests, minimising the size of resources, and caching resources.
BuzzSumo
![](https://brighttechagency.com/wp-content/uploads/2023/12/Screenshot-2023-12-09-201312-1024x351.png)
BuzzSumo is a tool for content marketers that help you find out what content is most popular on social media. It can also be used to find influencers and content ideas. BuzzSumo is a paid tool, but there is a free version available.
Conclusion
In this article, we’ve highlighted the definitive guide for the best SEO tools and resources. We hope so that you’ve found them useful and informative!